One of the main parameters for indexing site pages is the uniqueness of the content. At the same time, many developers often forget that images (images) are the same content as text. But, in addition to the fact that a unique image itself adds several points to the ranking, there are still a number of requirements for it, adhering to which you will improve the quality of resource promotion on the Internet. We are talking about alternative text (the alt attribute), and a description of the image with the title attribute.
| Both alt and title attributes of images represent an additional designation of what is shown in a particular illustration. However, if alt is a short alternative description (it appears if the illustration is not displayed in the browser for some reason – the function is disabled, the Internet is slow, etc.), then title is an extended description that can be seen by hovering the cursor over a photo or drawing and holding it for a while. |
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All graphic images help to dilute the text visually, making it easier to understand and more understandable. But in addition, they can help with promotion. This is exactly the purpose for which these additional descriptions are used, which will help improve the resource's ranking by applying them correctly.
What is the difference between alt and title image attributes and why they are important for promotion?
Modern algorithms for evaluating websites by search engines can do a lot. For example, they have perfectly learned to recognize the uniqueness of illustrations. But they are not able to understand what is depicted on them. We can help them do this by using the alt attribute. By applying key queries in it, we give the robot a hint. Consequently, our images also start working for promotion.
As for the title attribute (not to be confused with the page meta tag), its significance in promotion is somewhat lower. It is mostly used by users: by including an extended description of the image, we make it possible to understand what this illustration identifies and what we wanted to convey to the user. But its role in the promotion of the resource can not be underestimated: in successful ranking, every detail is important.
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The requirements for alt and title images are approximately the same:
In terms of content, they should clearly describe the image
The length of attributes should be 3-5 words, but not more than 250 characters.
It is advisable that they include key queries (no more than two).
title and alt must not be spammed with keys
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If these requirements are met, you can maximize the use of alt and title images in search promotion. In order for them to perform their functions, when auditing the site, these images are thoroughly checked for the presence of these attributes, and for compliance with the requirements of search engines.
What tools are used to check alt and title images
Performing image analysis on a website requires not only the use of special tools (programs, services) but also the ability to read the result correctly. You can check the alt and title manually by viewing all the images and making edits if necessary. But this approach does not exclude errors. And in addition, it will require a lot of time.
| Specialists Seostudy.Com.Ua use the powerful Screaming Frog SEO Spider application when conducting a site audit. After performing a full analysis of the resource, all its pages, texts, and images, we carefully interpret the results, which allows us to offer recommendations for correction with maximum efficiency. This approach eliminates errors and brings maximum benefits for website promotion. |
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Analyzing alt and title images is an important procedure for site audit. If you want every element on any page of the resource to be useful and work effectively for promotion, following our recommendations will be a prerequisite for achieving this goal. Moreover, even if your site is already indexed by a search robot, making these corrections will allow you to increase the rating of your resource at the next indexing.
