Duplicate site pages with the same content are not just a mistake, but a serious flaw. Their presence provokes search engines to even apply a filter, since it is difficult for the robot to determine which of them is more important. By allowing duplication on the site, we are tripping ourselves up in effective promotion. And in SEO audits, finding such flaws is one of the main tasks.
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To understand the danger of duplicate pages, just answer a simple question by looking at the image on the left: which of the two cars is darker? Both are black. And the solution to this problem becomes problematic. This is also the case with duplicates: the robot, unable to determine the highest relevance of the query, at least refuses to scan. And if there are too many of them – a filter is applied to the site and it is not evaluated at all. |
When performing audit work, our specialists carefully check the entire site for duplicate content. We reduce the risks of reduced indexing from this side, if not to zero, then to a minimum. And it is our task to eliminate even the most insignificant reasons for the decline in promotion opportunities.
What are the dangers of page duplicates?
At the stage of SEO optimization, specialists strive to eliminate even the slightest reasons that may cause negative consequences when promoting the site. There are many of them, and it is impossible to control all of them yourself. One of these reasons also includes duplicates of pages based on their content.
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The consequences of ignoring this site audit item may be as follows::
- Reducing the relevance, and therefore the importance, of keywords during scanning;
- Due to jumps in relevance between duplicates, the position of binding keys decreases;
- When a problem spans not just one or two pages, but the entire site, it is inevitable that the overall ranking will decrease or the filter will be applied;
- When a user recommends duplicates, you will inevitably lose natural links.
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You can list possible problems indefinitely, revealing each of them verbatim. But the meaning itself is important: the presence of duplicate pages negatively affects the promotion. Their search and identification during the SEO audit is a necessary measure that requires a professional approach and a mandatory response to the recommendations received.
Why duplicate pages occur and how to search for them
The presence of duplicate pages does not necessarily indicate a low competence of the webmaster. His mistakes are only one of the possible reasons. But there are situations when your specialist simply cannot influence their appearance without conducting a SEO audit. Or rather, without the available results and recommendations. For example, many CMS systems (the" engine " of a web resource) automatically create duplicates and place them under the new url. And it is very important to determine the cause of their appearance in order to achieve a positive result.
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When searching for duplicate pages, the professional app for "SEO specialists" Screaming Frog SEO Spider proved to be very effective. This is exactly what site specialists use Seostudy.Com.Ua when conducting an audit. Skilful interpretation of the scan results by this service allows you not only to detect the presence of duplicates, but also to calculate the cause of their occurrence. And understanding the cause helps to better eliminate the entire problem, or quickly respond to its appearance. |
Conducting a SEO audit of a website is a complex process that requires not only an understanding of what to pay attention to, but also practical skills in promotion. All employees of our company have many years of experience in promoting web resources of various form factors: from single-page sites to large online stores or corporate shells. This allows us to ensure high efficiency of all the results obtained. And if our recommendations are fully taken into account, the result will not be long in coming. In the form of fast achievement of high results in search results by search engines.
