Analysis of pagination pages
Overloading pages with information (large articles, product catalogs, etc.) makes it difficult not only for the user to perceive them, but also reduces the possibility of indexing by search robots.
If the section is loaded for a long time, then its url is unlikely to be thoroughly scanned, and, therefore, the promotion of the resource will cause certain difficulties. Pagination is used to accommodate a large amount of data. But its use has its own characteristics, without taking into account which you can achieve the opposite effect.
|Pagination is a way to display a large amount of information on different sites on a page-by-page basis. When it is applied, page numbering is used, which is displayed at the top or bottom of the page. It is usually used for the main sections of resources and online stores. Its use is strictly regulated, otherwise it may lead to negative consequences for promotion.|
When using page-by-page output, duplicates may occur, which in turn reduces the likelihood of indexing the necessary sections by search robots. In order to ensure that the use of this method of submitting information does not harm, but benefits, the analysis of this possibility during the site audit process is mandatory.
What are the consequences of incorrect pagination, and options for their elimination?
If you do not take into account potential problems when using paginated output, then when crawling the site by search engines, a number of problems may occur that affect the output of your resource in search results. One of them is the limit of robot traffic for your site. It largely depends on the authority of the resource: the higher it is – the more URLs the crawler (robot)uses it can be indexed at one time. Therefore, if you have a huge number of pagination pages on your site, then the probability that they will all be scanned quite deeply decreases significantly.
The second equally dangerous consequence of ill-conceived page-by-page output is the occurrence of multiple duplicates. If there are a large number of URLs with the same content, it leads to a loss of positions, since they simply will not be indexed. This is a very important point that needs to be taken into account and carefully analyzed.
To deal with the consequences of this method of displaying information, there are several basic options::
Each of the methods is most effectively applied in one case or another. However, in order to make a correct assessment and make the most correct decision about their use, it is necessary to carefully analyze this indicator during the audit process.
How we conduct our analysis
Identifying the negative impact of page-by-page output on promotion in a simple mechanical way is an almost impossible task. You can only see the result – low rating, slow progress, and so on. However, various SEO tools – programs and online resources-help you perform this task during an audit. We use the most effective ones in our work.
|One of the most reliable site audit assistants is the Screaming Frog SEO Spider app, which is developed by SEO specialists Seostudy.Com.Ua they use it in their work. This powerful program helps you detect problems at an early stage, and our vast experience helps you come up with the best solutions.|
As a result of our analysis, we make recommendations on which of the known methods of dealing with the negative consequences of pagination is most appropriate to use in your case. The implementation of our proposals will help to level the problem, while not reducing the functionality, making the use convenient and practical.