Search engines take many ranking factors into account when indexing a site or its individual pages. One of them is the correct use of tags located inside the source code. At their core, they represent the title and subheadings of the text, which help the user to perceive the posted information more easily and use it for their own benefit. Analyzing their correct application is an important part of SEO audit.
|When indexing a page, the robot puts itself in the user's shoes and evaluates the text structure from their point of view. If the H header tags (from the English word heading – are not correctly placed, it is difficult for the robot to evaluate the presented information about content and keywords. The orderly use of H1-H2 in the analysis process gives your site advantages in the ranking system.
If we talk about the degree of importance of analysis, then for search engines H1 is in the primary list of page elements along with the meta title. Therefore, it is very important that resource owners, webmasters, and SEO optimizers pay as much attention to the requirements of search engines as possible when placing them.
Requirements for <H1-H2> tags, and main errors when using them
Title tags are divided into six groups of importance – from 1 to 6. But for SEO optimization, only two play the greatest role - H1 and H2. The first one is used for the title of the text. It differs from title in that it is located in the" body "of the page, and not in its "header". This is a headline that briefly explains what is being discussed.
Search engines have a number of requirements for them:
- Location at the very beginning of the text
- Highlight in the largest and boldest font
- Use on the page only once
- Uniqueness and lack of duplicates within the site
- Don't overload them with meaningless information
- Use only text – no images or links
- Length-3-5 words
- Mandatory use of keys, but not too many of them
- The text should not duplicate the title
||In order for site promotion to occur without problems, with proper text structuring, you need to make sure that all H1 and H2 are arranged in accordance with the requirements of search engines. And using their recommendations, you can correctly approach the approach of creating site page titles, thereby eliminating the possibility of its lower significance in ranking.
The requirements for H2 are almost identical, except for a few points: they can be used several times, they are not highlighted in such a large font, and they allow the use of words that do not have a semantic load. But its value also affects the ranking when indexing.
Based on these requirements, we can identify a number of the most common errors, which are identified by our specialists:
- Multiple use of a tag on a page
- Duplicate the title meta tag
- Key congestion
- Conclusion inside the images and links tag
- Empty headers or missing H1 and H2 tags
- Using spam phrases is an illogical way to compose a phrase
For this purpose, when conducting an SEO audit, the headings are analyzed, and if necessary, recommendations are issued for correcting them.
How is H1 and H2 analyzed?
Knowing about all the basic requirements of search engines, the use of tags at the initial stage of creating a site should be considered carefully and thoughtfully. But taking into account the human factor, it is impossible to exclude the presence of errors. Therefore, header analysis is not only recommended, but also necessary. It is technically possible to perform it manually, but this entails a huge loss of time, and does not exclude the presence of errors for the same reason.
|Specialists Seostudy.Com.Ua to analyze the H1 and H2 headlines in the SEO audit process, a powerful tool is used – the specialized program Screaming Frog SEO Spider. Based on the results of scanning your site, we will identify errors and make a list of recommendations with a clear indication of the pages where you need to make changes.
The importance of analyzing H1 and H2 headers for website promotion is one of the highest priorities. By using search engine recommendations and requirements at the creation stage, you increase your chances of successful indexing and improve your ranking. For our part, we simply check your mistakes and give you effective advice on how to fix them.