Why do I need HTTPS?
The transition to the secure HTTPS protocol was gradual. The need for this was not recognized by everyone until some time ago, but starting in 2014, Google announced a fight for the security of Internet users ' data, which prompted site owners to think about it seriously.
Since that time, data encryption for all sites has become a phenomenon, if not universal, then steadily gaining popularity.
There are three main reasons why the site needs to use the HTTPS protocol::
- Security of data exchange between the server and the user device, in particular, with respect to personal information (full names, bank card numbers, usernames and passwords).
- Increase user trust and reputation: A secure website is more popular than one that does not use data encryption.
- Growth in the ranking of sites when search engines respond to a user's request, and, consequently, more successful SEO promotion, all other things being equal.
We will focus on the latter separately. The fact is that search robots ' ranking algorithms are not thoroughly known to anyone. But it was with the introduction of the requirement to switch to the HTTPS protocol that Google first announced its impact on search results: from the start +1% of search queries, and over time – a gradual increase in them.
Today, this is one of the most important factors that search engines take into account.
What is HTTPS and who needs it most
For the first time, data exchange encryption (using security certificates) between the server and client was applied back in 1994.
For twenty years, until the beginning of Google's struggle for a secure Internet, it was not widely used. But after the company's announcement about the use of HTTPS, a real rush began among SEO specialists.
||HTTPS is an extension of the HTTP protocol that supports the use of data encryption when communicating between client hardware and server. It uses cryptographic encryption protocols (SSL and TSL). They provide deep data protection, ensuring that data cannot be intercepted, stolen, copied, or modified.
First of all, HTTPS has become a useful tool for all sites that use users ' personal data, passwords, and logins. These are banking sites, online stores, online services, and so on.
Equally important is the use of the security extension for mail servers where commercial or personal information can be stored. But that was the case at the very beginning.
Today, the use of this extension is relevant for almost any resource, since there is a direct impact on the ranking.
Using a secure protocol is an important factor for promotion
Since 2014, the most popular search engine Google has gradually increased the importance of using HTTPS for ranking and indexing.
Each new introduction increases the interest of all SEO specialists, which means that the security protocol becomes important not only for preserving customers ' personal data, but also acts as an important factor that determines the indexing of site pages, the success of promotion and the site's position in search results.
|Company specialists Seostudy.Com.Ua We strongly believe that switching to HTTPS is important for almost any site. During the SEO audit process, we conduct a thorough case-by-case analysis. Based on its results, we issue our own authoritative recommendations that will help you advance.
Whether or not to switch to HTTPS is up to the owner to decide. We just recommend it. But if you want to achieve real results in a short time and with minimal expenses, follow all the recommendations of SEO specialists.
Only in this case, you will get what any Internet resource should strive for: good positions in search results, stable authority among search engines and trust among customers.