When issuing a list of recommendations for the site owner to make corrections, the need for which is revealed during the SEO audit, many companies limit themselves to filling out template forms. However, based on the fact that technical audit can not have a template approach, we are guided by other rules.
When giving out the final result, our specialists always try to reveal as much as possible all the existing shortcomings of the resource that hinder its promotion to one degree or another, and then offer recommendations for correction. For this purpose, a huge list of works is being done, which we have outlined in this checklist. After reading it, you will better understand the processes that occur during the company's SEO audit. Seostudy.Com.Ua.
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Checking the title and description meta tags. During the analysis, our experts check whether the meta tags title (page name) and description (description of its content displayed in the search results) are present and correct. The presence and absence of duplicates is also checked. As a result, a technical task is issued to the programmer to bring this component of the site to the required state. |
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Checking server response codes. The site is scanned to find pages with codes of the third, fourth, and fifth orders(3XX, 4XX, and 5XX). In the course of our work, we search for pages that interfere with the normal operation of the site: non-existent, long loading times, with a chain of redirects. As a result, a technical task is issued to the programmer to correct the detected errors, which will make it easier for the site to get into the TOP. |
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Analysis of the H1 and H2 headers. Title tags are very important for website promotion. During the analysis, we identify the presence or absence of their duplicates, the correct location of H1, the presence or absence of spam with keywords, their compliance with search queries and other requirements imposed by search engines. Based on the results of the audit, a technical task is drawn up, and not just the result of the analysis is issued. |
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Analysis of images on alt and title. The presence of alternative text (alt attribute) and image descriptions (title attribute) play an important role for successful promotion. When performing the analysis, we check the presence of attributes as such, their correct filling, whether they contain key queries, their length, and whether the content matches the image itself. Based on the results, a technical task for correcting errors is created with our recommendations. |
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Page analysis for duplicates. Duplicate pages are by far the most common mistake when preparing a site for promotion. Detecting them is not easy, but it is possible. When scanning the site, we use both special scripts and third-party services. As a result, we find absolutely all available page duplicates, specify their exact location, find the reason for their occurrence, and issue technical specifications to eliminate these causes. |
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Pagination page analysis. Pagination is a way to display information on a paginated site page by page. Its incorrect use often leads to negative consequences, such as the appearance of duplicates. During the analysis, we give our recommendations for eliminating the consequences: using noindex, the "view all" function, infinite scrolling, etc., choosing the most optimal one for each specific case. |
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Canonical analysis. Dealing with duplicate pages is not always appropriate-either technically due to the features of the site's CMS, or due to the need for their presence. So that this does not interfere with the promotion, the canonical tag is used, which instructs the search robot which of the duplicates requires indexing. We analyze already applied tags, as well as analyze where to use them most effectively. We issue our recommendations and technical specifications to the programmer. |
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Analysis of the site map. The presence of a sitemap file makes the task much easier for search robots. They find new pages faster, determine their priority, and find out which pages should not be indexed. The site map also helps search engines see changes in already indexed pages. When analyzing the sitemap, our task is to identify the correctness of its compilation and filling in, and issue the necessary recommendations for correction in the form of technical specifications. |
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Checking the need for a secure protocol. We believe that the use of the extended secure HTTPS protocol is very important for successful promotion. But not all sites today really need this badly. When analyzing the site, our specialists carefully study the features of the resource, how relevant it is to switch to a secure protocol for promotion, and give their recommendations. |
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Verification robots.txt. File robots.txt it provides a great help to search robots when crawling a site, showing them the path to visit important pages, and hiding confidential information (user data, CMS, etc.) from them.A properly configured file significantly helps indexing. When analyzing the site, our specialists carefully study its content, offering options for correcting it in the form of technical specifications based on the results. |
Standard checklist from the site Seostudy.Com.Ua it looks like this:
- Checking the CMS functionality
- The formation of the title, description, keywords, h1-h3:
the creation of a common descriptive meta tags and title for the main page;
- Create templates of meta tags and title for categories;
- Create templates of meta tags and title for subcategories;
- Create templates of meta tags and title for items;
- Create templates of meta tags and title pages for brands;
- Create templates of meta tags and title for static pages;
- Formation of General descriptive H1;
- Create templates for H1;
- Create templates for H2;
- Create templates for H3;
- Checking duplicates and technical pages:
- Check duplication of text on the page;
the page numbers in the meta and title to these categories;
the page numbers in the meta and the title of pagination subcategories;
the page numbers in the meta title and pagination of brand pages;
the page numbers in the meta and title for pagination pages of news and articles;
- to check if the rel="canonical" on the pages of filters;
- the Verification of the absence of rel="canonical" for pagination pages;
- Check correct placement and rel="nofollow";
- Checking for duplicate meta tags and title on the entire site;
- Checking for 301 redirects from www.site.com on http://site.com.
- Code optimization:
- Checking the sequence of links to the product;
- Checking the presence of links to TAB;
- Checking the sequence of headings H1-H6 or identifying unnecessary elements in the headings;
- Checking for excess code;
- Checking the number of H1s on all pages of the site.
- Purity of semantics:
- Check for extra words on the semantic page;
- Check for texts with POP-UP in the page code immediately when loading it, before opening the POP-UP.
- Snippet optimization:
- Checking for micro-markup.
- Image optimization:
- checking for the alt attribute on images;
- checking for the title attribute on images.
- Stylistics:
- Checking the display of the list of styles.
- Other:
- Checking the server response codes;
- Checking the problem of page links to itself;
- Checking the presence of extra links from the site;
- Checking the correct filling of the file
robots.txt - Checking the availability of NC for all site URLs;
- Checking the availability and correctness of the sitemap.xml;
- Checks the page loading speed.
In the process of SEO audit, a number of other activities are also carried out, which, if necessary, can be ordered by each client: checking for multi-browser compatibility, for broken links, and so on.
But this particular checklist is the basic and basic one, which will make it much easier to prepare your site for successful promotion. And the most important thing is to prepare it correctly.
