The concept of linking came to us from the English language-from the word link, which literally translates as link. In other words, this term means linking two pages with links. In this context, we mean linking two or more pages of the same site. And to be even more precise, this is a whole link mass that allows you to get to any page within three or four clicks. This is a very important point in SEO optimization, which works for both the user and the search robot.
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Internal linking solves several problems:
It makes it easier for the user to navigate, which makes them linger on the site after making several clicks
It distributes the weight of pages by defining their hierarchy
Distributes the site's weight in indexing
Makes it easier to promote even low-frequency queries
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It doesn't make sense to list all the positive aspects of a well-executed link: there are many of them, and most of them are specific. The main thing to understand is that this is an important and necessary process in SEO optimization. Thanks to the competent approach of the company's specialists Seostudy.Com.Ua you will get a good help for further promotion, you will be able to promote a particular page faster, increase the ranking in search results, and improve behavioral indicators, which are also evaluated by search robots.
Types of linking
There are several types of linking. They are distinguished by the scheme of distribution of cross-links between pages, as well as by the type of their placement. In the latter case, there are only three of them: in the content part, in navigation, and in ad blocks. For example, a link inside a text is of the feather type. And the link in the block of the online store in the product card "with these also buy" - to the third. Our specialists implement them in different ways, but in each case the most effective solution is made.
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According to the cross-link distribution scheme, there are such variants of linking:
- With an asterisk
- By ring
- Hierarchical structure
Each of them also has its own characteristics, and several variants of execution. To promote your site, you must choose the most correct solution, taking into account the specifics of the resource, CMS, availability of modules, scripts, and other details.
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Another important point when creating a link is the selection of queries that will be used, as well as the pages from which it will be performed. The latter is especially important for large sites, since it is simply not physically possible to make a circular link of several thousand pages of an online store. Thus, without the use of professional skills, it is simply not possible to correctly complete this task.
The work of our professionals gives excellent results
For many years of experience in the SEO field, we have come to an important conclusion: ordering a link to amateurs is dangerous for promotion. There are too many conditions and features when creating an internal link mass. Even if everything is done correctly from the point of view of search engines, but the links prevent the user from getting the desired result from visiting the site, the result will not be very comforting.
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Even if the hired specialist knows the basic rules for filling the site with cross-links, linking the main page has additional features. And if you do everything right, but at the same time make mistakes on the main page, your site can significantly sink in indexing. |
Company Seostudy.Com.Ua – this is a team of professionals with extensive experience. Understanding the importance of each stage of SEO optimization, we do not make the slightest mistakes at any of them. Proper linking will help not only promote a novice site, but also significantly tighten the resource that already has a certain weight in search engines. Entrust this important work to professionals, and the result will not be long in coming.
