At the stage of SEO optimization, before starting promotion, owners of Internet resources of any type are among the first to face the task of correctly compiling the semantic core. In other words, you need to select the queries that potential customers can use to search for you. And use them as effectively as possible in text content. The position of your online store in search results directly depends on how accurately the selection of keywords will be performed, and how well they will correspond to the pages of your site.
| Keywords are most often phrases that describe the content of your site's pages. The more precisely they match the text of search engine users ' requests, the higher the relevance of a particular section of the resource, the higher the position in the search results, and the more effective the promotion will be. |
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Today, there are many special programs and online services for selecting keywords. But the ability to correctly interpret results, distribute queries across pages, and evaluate the current position of competitors in this position requires practical skills that our specialists fully possess. When we work on optimizing your site, we don't just select keys, but distribute them correctly across content, taking into account the strict requirements of search robots for key spamming.
Why should key selection be handled by specialists
Using special services to select keywords is not difficult to do on your own. But making a competent semantic core of the site out of them is already a task that is quite difficult to complete without understanding the subtleties of SEO promotion. And here's why.
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First of all, you need to know that there are several types of search queries that are used for keyword selection. The main ones are:
Information requests – if the user is trying to find certain information. For example, how to make repairs yourself.
Navigation-when a user searches for a specific resource or group of sites with a general focus. For example, when searching for a social network, news site, etc.
Transactional – a group of requests that the user sets when they want to make a transaction. For example, you can order SEO optimization of your site, download a CMS, and so on.
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The use of each of these groups is more or less regulated by the site's orientation. For example, for an online store, transactional data is primarily important. For content-informational. And so on. However, all existing groups are important for keyword selection. In other words, by using only one type of request, you significantly narrow down your promotion opportunities. That's why you will need the help of a specialist to determine the priority of keys for your specific case.
In addition, keys are used in contextual advertising, as well as in the creation of meta tags, title and alt images – for all elements of internal and external optimization. Only a professional approach will allow you to do this most effectively.
Choosing Seostudy.Com.Ua, get a professional approach to compiling the core
Our company's specialists use all known methods for selecting keywords: special services, software products, and ready-made databases. Each of them is used at one or another stage of creating the semantic core, performs its own tasks, and the use of the entire complex brings the most effective results.
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In general, we select keywords in five stages:
- Collecting basic (token) requests
- Evaluating competitor keys
- Query Database Extensions
- Cleaning phrases from non-target expressions
- Splitting queries into groups
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Based on the data obtained, the final result is obtained when selecting keywords for a specific site.
Throughout the entire process, we use a number of tools, the most effective of which we consider services such as Serpstat and SeRanking. We do not refuse the help and services of the search engines themselves-Google AdWords, Webmaster Tools or Google Analytics. Thus, our professional approach takes into account all possible factors that affect the quality of keyword selection. When ordering our services, you always get a high-quality result, which is confirmed by our many years of experience and hundreds of successful advanced sites.
