Checking meta tags title, description for duplicates
Checking meta tags title, discryption for duplicates
To assess relevance (match the user's request) site search engines actively use the information that the resource owner provides for them, namely, in the content of a particular page. In addition, title and description were thoroughly researched – meta tags enclosed in a special container in the source code
Meta tags owe their appearance to Tim Berners-Lee – one of the founders of the Internet and the HTML language. Their role is multifaceted, but one of the most important – tell the search engine what is being said on this or that page of the site:
So, the title is displayed in the first line in search results, in the browser title , in the preview of the post on social networks, as the title of the page. And the more it matches the user's request, the higher the likelihood of him going to your site.
Discription is equally important: description, which will appear in the SERP as a short content. And the more exciting it is for the user, the more likely they are to be interested in your offer.
What's important in title and description and why check them for duplicates
Modern algorithms of search engine robots impose meta a number of requirements, according to the degree of compliance with which the level of relevance is assessed. The most basic ones are:
- Uniqueness . They must not be repeated.
- Length ... Tegs that are too long or too short are ranked lower.
- Keys available . The meta content must contain keywords, but not excessively.
- Writing skills . Mistakes in title and discription will lower the rating.
|Duplicate title and description – this is a serious mistake in SEO promotion. The same meta tags can even appear on the same page. Moreover, the main principle of promotion is – they should not be repeated even within the site. Duplicates do not always appear due to the developer's carelessness. It is not uncommon for this to happen due to technical errors in the CMS. Therefore, it is important for SEO auditing to spot this problem early on.|
Failure to comply with all of these rules has certain consequences. But the most important requirement is precisely the uniqueness, since in determining the PageRank indicator from Google, which is widely used in modern algorithms for the work of search robots, it is the uniqueness of all components of the site that is given great importance. Therefore, it is necessary to exclude the presence of duplicates, as this may negatively affect the promotion.
How we check meta tags for duplicates
Check for two identical meta tags on one page can be done in a simple mechanical way. For example, open the source code, search for
|Our specialists in the process of technical audit of the site use various services that will quickly and accurately find all duplicate titles and descriptions. In particular – special program Screaming Frog SEO Spider. This indispensable tool allows you to detect duplicates with 100% accuracy and indicate exactly where they are present.|
Originally, relevance was determined solely by the presence of keys in the text and their density. Including – and in the specified meta tags. And although today the algorithm of work of search robots has changed significantly, the relevance of title and discription is still at a high level. And when conducting a CEO audit, we attach great importance to this factor.