The algorithm of operation of search robots (crawlers) for evaluating an Internet resource and its further indexing uses many different factors. One of them is the site loading speed. By accurately and objectively estimating the time it takes for indexed pages to load, a search engine can reduce the relevance of even just one indicator. Therefore, this characteristic is of great importance for successful SEO promotion.
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If the site periodically slows down, it becomes very difficult for the user to solve the tasks that they planned to solve during the visit: make a purchase, order a service, or read the news. The number of bounces increases, and the conversion rate decreases (turning a user into a consumer), which in itself is bad for any resource. Modern search robots use algorithms that make the search result as close as possible to the average user. Based on this, the site loading speed plays a huge role. |
This indicator is affected by many different conditions. What kind of Internet the user uses, what hardware they use, and what browser they use. Moreover, an increasing number of Internet users are switching to mobile devices with access channels and equipment that is much slower than that of stationary computer equipment. But after the Google Speed Update in July 2018, which only affected mobile apps, the value of site loading speed has reached a new level.
What affects the site loading speed
Conditionally, the reasons that affect this indicator can be divided into three groups: user-related (hardware, Internet speed), server problems, and internal site problems. In the search for causes, as well as in setting tasks for their elimination, the object of our study is the last two. But first of all – what can be changed on your resource so that all pages load quickly and do not lose in the index. A, to identify them, specialists Seostudy.Com.Ua they use various tools and services.
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When a site page is first opened, more than ten operations occur before it is displayed on the screen of a stationary or mobile device. More than half of them depend on resource optimization. All of them affect the download speed:
- Sending a DNS query and communicating with the server via TCP
- Request based on the URL of the HTML page
- Uploading HTML code and analyzing it by the browser
- Loading CSS and JavaScript code tables
- Uploading fonts
- Uploading and displaying images, and so on.
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If internal optimization was not performed, and all these factors are not taken into account (the more "littered" they are, the longer they are performed), then the download speed drops, which causes negative consequences during promotion. All this requires a thorough review by our experts, but a lot falls on the shoulders of your programmer. Or rather, performing all the necessary corrections.
What specialists do Seostudy.Com.Ua what does your programmer do?
A reasonable question is: what do we do if your programmer makes changes? Our task is not just to identify problems, if they exist at all. You can also do this yourself using special online services. Our job is to interpret the results correctly. In other words, identify the causes and identify ways to fix them. But there can be just a huge number of reasons: from slow hosting to an incorrectly selected CMS.
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Your programmer, based on the results already recorded and the planned ways to eliminate the causes, conducts the necessary refinement. And this can be from setting up caching or data compression to changing the Content Management System or hosting. And its effectiveness largely depends on how accurately it implements all the recommendations. |
Is it possible to improve the site's position in search results just by using the site loading speed? No. For this purpose, the entire complex of SEO optimization and promotion works is performed. But the value of this indicator can have an important impact on any result-positive (if everything is done correctly) or negative. We work only for the positive, staying true to our experience, reputation and client.
