You can often hear even from experienced SEO specialists that unique content on the site (texts, images, graphics, etc.) is a guarantee of high ranking when issued by search engines.
For this reason, many web developers have repeatedly had to deal with the fact that the customer demanded 100% uniqueness when creating the site, which, in his opinion, should ensure high positions and rapid promotion.
However, this issue is somewhat different. And if you don't know the specifics of how search robots work, you can make a lot of mistakes.
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Content uniqueness is important for promotion, but it is not a guaranteed condition for success. In fact, search engines pay a lot of attention to this indicator, but if you ignore other SEO factors, you can hardly achieve high results. |
But you should not neglect this condition, especially if you are not an expert, and do not have an idea in which cases you can allow plagiarism, and in what volumes.
Company specialists Seostudy.Com.Ua having extensive practical experience and deep knowledge of optimization issues, they bring the uniqueness of content to the state that your site needs. By holding all the events in a complex, we have been achieving the highest results for a considerable number of years.
How content uniqueness affects promotion
In their site ratings, search robots evaluate content much more deeply than you might imagine.
For example, a 100% original text about lipstick will not add relevance to a page selling a fancy convertible. Even if it is optimized to the desired extent.
Search engines have learned not only to evaluate how much a page is filled with plagiarism, but also whether it is useful directly to your consumer.
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Search engines have learned to evaluate the semantic component in essence. At the same time, they do not even need to reread the entire text, it is enough to evaluate only some points.
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Among them::
- Presence of key queries in the title and subheadings
- Highlighting search queries in the text
- Selecting some parts of the text from the main body: numbered and unnumbered lists, italics, bold, other color
- Keyword density
And, of course, search robots have learned to evaluate how authored a text is.
As for the latter factor, there are many cases in which uniqueness is of secondary importance. For example, if we are talking about a product card, it is much more important how fully its description is presented, and not how unique the content is.
Moreover, even on some other pages it is possible to post plagiarized articles, while always specifying the original sources. But the ability to correctly take into account all these subtleties is subject only to specialists with extensive experience, such as our employees.
What else you need to know about uniqueness
Many people forget that not only texts on pages are content. This category also includes any graphic images that search robots have just learned to recognize as their authorship.
Relatively recently, Google has made a real revolution in this, forcing many SEOs to rush around in a panic, looking for a way out. But, in fact, it is one: stealing images is just as punishable as" plagiarizing " texts. It is punishable by a downgrade in the rating.
We also take this point into account when conducting evaluation and optimization activities in SEO.
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It makes sense to finally emphasize once again: no matter how unique your content is, text and graphics, but if the site is not optimized, meta tags are not filled in, images do not have title and alt attributes, pages are spammed with key requests, there is no linking, and the site loads very slowly, no uniqueness will help you. |
Only a full range of SEO optimization is able to bring the necessary result in promotion.
Based on all of the above, the concept of text uniqueness has not faded into the background, but has become one of the necessary factors for ranking your site.
And it is better to carry out all these activities at an early stage – during the optimization process, and not after you have managed to reach some positions.
By using our services, you get consistently high results in all areas.
