Very often, when performing SEO optimization after compiling the semantic core, it turns out that there are not enough pages for the resulting keyword groups. This results in a situation where the resource does not meet the necessary conditions for successful promotion. But there is a way out of this situation. And it is actively used by specialists Seostudy.Com.Ua.
The algorithm of search robots is constantly being improved. So, if yesterday your site was in the TOP for some query, then after internal changes in the work of search engine crawlers, you may not find yourself there today. This means that the pages shown in the search results earlier are less relevant today. To avoid such situations already in the process of active promotion, you can't do without a broad site structure. This is achieved by increasing the number of pages that will match user requests as much as possible. |
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You have to deal with this problem not only at the optimization stage, but even after several months, or even years, of the site's operation. But it is very important to provide for everything still at the start of promotion, so as not to lose your positions and not incur additional costs later when winning them back. It is for this purpose that our specialists widely use increasing the number of pages.
What is the need to expand the site structure during SEO optimization?
After splitting keywords into groups, this stage is relevant for almost all types of sites. Exceptions are single-page pages and narrow-focus resources. Even promotion forums need an expanded structure. But even with a ready-made semantic core on hand, there is always a chance that key groups are not used effectively: each of them (low-frequency queries, high-frequency queries, mid-frequency queries) should be applied correctly for the best result, depending on what level in the structure a particular page occupies.
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There are certain rules for using keys, depending on their frequency. For example, it is best to create separate categories for high-frequency ads. By medium and low frequency - static, filter pages, or filter intersections. But if the request is entered no more than five times a month, it is better to use it for a specific service or product card (subsections are not higher than the third or even fourth level). |
In fact, for each group of requests, our specialists create (or use an existing) separate site page, which is called the Landing Page. At the same time, we also take into account the presence of branches of companies or stores in the regions. In this case, the number of landing pages is multiplied by the number of cities. And each of them should have its own unique content. As can be seen from the above, this work is painstaking, but extremely necessary for promotion.
Extending the structure from Seostudy.Com.Ua – effective and professional stage in SEO
The customer does not always understand that increasing the number of pages is very important for promotion. Or, many people, based on the semantic core created by specialists, dismiss their services, deciding to do this work themselves. This is an erroneous decision. To get the proper effect, everything in SEO promotion should be a professional approach: if you do a lot of extra things, you can get the opposite effect. The principle "the more, the better" does not work in this case. Everything should be in moderation.
For effective use of key queries, their correct location, and the creation of important pages, rather than unnecessary ones, our specialists Seostudy.Com.Ua they do a huge amount of work:
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Analyze the search results
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They carefully study their competitors
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Perform an internal search for the resource
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Analyze the range of your services or products
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All this requires a lot of knowledge and experience. Therefore, there is no point in saving on this work: you may find that in a year or two you will still have to increase the number of pages. Of course, this can be done later. Moreover, most likely, you will have to do it more than once. However, we recommend (and perform) most of the work at the SEO optimization stage in order to get the desired effect as early as possible.